Target Fashion Week Party at the Soho House

Designing

Back in February when we were all still freaking our butts off, I had the pleasure of collaborating with Superfly Productions (the big time people who put on bonnaroo) and Target to turn the library room at the Soho House into a woodsy lodge inspired retreat for a Fashion Week kick-off party. The stars of the show were Harley Viera-Newton, model/DJ, and the new band Wardell, who happen to be Steven Spielberg’s children. Cool, yes. Best party ever, totally.

I reached out to Poppies & Posies to provide pretty garland and oversized winter arrangements, Patina Rentals to bring the lodge feeling to life with cowhide rugs and vintage furniture, and Andrea Casey for the awesome chalkboard art. Target brought in home decor from their Threshold line and Universal Light & Sound made us a pretty curtain of lights to show off the band. We did the design concept and prop styling.

Photos by Laura June Kirsch.