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How To Start An Event Design Business

The next six weeks are going to be all about how to start an event design business here on my blog. It will be all the information that I wish someone handed me when I started. Because I had no idea what I was doing. There was a lot of Googling and asking questions and making mistakes and figuring it out. As my business grows, every next step is still filled with questions and mistakes and a lot of trial and error. Each business move in any industry is a scary one backed by a lot of research and learning. From Facebook going public to Beyonce’ launching a surprise album to your favorite restaurant’s new brunch menu to that Etsy shop moving to brick-and-morter, it all took hard work, answered questions, and overcoming obstacles.

My goal with this series is to inspire, motivate, and teach all of you budding event designers how to get started. No, I’m not going to give away ALL of my secrets. But I will tell you the bits that I’ve learned every step of the way that helped me build a company and a brand that I’m proud of and is profitable. It will be the story of what worked for me, which may or not work for you, although I’m hoping it will give you the confidence boost to register your business name, build your website, and start designing.

Get ready to get jazzed about these topics:

  • Defining Your Voice
  • Producing Work When You Have No Clients
  • Your Website is Your Life
  • Networking While Being Authentic
  • Book Clients, Make Money
I’m going to be speaking from a very practical place with actionable steps. I highly, highly, highly recommend purchasing Lara Casey’s Powersheets. They are an incredible tool to help you get stuff done and make what’s most important to you happen. I’m on my third set. That’s how good they are.
See you back here every Tuesday for the next five weeks.


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  1. Nikki says:

    Sooo excited about this series!

  2. Lindsay says:

    This is incredible and so exciting! I follow you and your blog and really admire your work. I can’t wait to read all of your advice! “Thank you” doesn’t seem to cover it!

  3. Anna says:

    I agree with Lindsay! Looking forward to this!

  4. […] to this series? Start here: Introduction Post Step 1: Define Your […]

  5. I am starting my own boutique wedding and event design business and what a valuable resource your blog posts have been! Where I felt lost and in over my head, I found that your advice and experience gave me confidence and direction! Thank you, thank you, thank you, Michelle! I am on the path to finding my voice, my style, and my own personal brand of pretty 🙂

  6. Caity Craig says:

    at the very start of starting my own Event Planning business!

  7. charmin says:

    Just want to know how to determine if consultation agreements are needed in the beginning.

  8. charlotte says:

    looking forward to it! sign me up!

  9. Chanel says:

    I am a young creative who has had a bumpy start trying to get my business off the ground. I would really value being apart of the discussion so I can further my business!

    Thank You for this opportunity!