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Top 5 Reasons to Create a Mood Board

When I was in college studying textile design, every assignment started with visual research in the library and a mood board. Back then (since I’m so old), our mood boards weren’t digital. We made photo copies of books, ripped pages out of magazines, and cut little swipes of textiles that we taped onto a piece of foam core. Old school.

While I enjoyed the final product of having a mood board to design off of, I never wanted to do the research part. I felt like I was copying someone else’s work by putting designs on a mood board. Couldn’t I just sit down and come up with some spectacular design right from my brain with no research at all? It’s that “designing”? Grabbing ideas out of thin air? Well, not really. All design comes from somewhere. For weddings, that “somewhere” is your mood board.

I was too excited to get to the designing part of the project that I didn’t feel like doing the most important part: the research on aesthetic.

The mood board is what all design decisions come back to. It’s a singular document where you can see your whole entire event in one place. The stationery, flowers, linens, textures, and venue are all right there – immediately you’ll be able to see if a decor item doesn’t fit into the aesthetic before purchasing it. I could never design an event with first creating a mood board. Read below on my Top 5 reasons to have a mood board for your wedding.

(don’t feel like reading? Download Mood Boards 101 and you are good to go.)

Top 5 reasons to have a mood board when designing your wedding (or designing anything, really):

1. Have a single starting place for all your decor

Remember in school when you had to write an essay? The first step was making an outline of the essay, then fill in with sentences, and finally with paragraphs. The mood board is the outline of your event design. In the mood board, you should include images that convey color, texture, flowers, lighting, your venue, materials, and general mood inspiration. I go over all of this in way more, almost too much, detail in Mood Boards 101. All good design has a starting point. Your mood board is where you start to design your event.

2. Decor decisions are easier with a mood board

Once you’ve designed your mood board, you can start making decor decisions. Without a mood board, deciding between sequin linens and velvet linens could be a challenge. One is so sparkly! The other is so smooth and luxurious. Girl, go check your mood board. Which ever linen could seamlessly live inside that board is the one to choose. Same goes when shopping at Home Goods or picking out a florist. Compare the aesthetic of what you are looking at to your mood board. Does it fit? Great, get out that credit card.

3. Keeps all your decor cohesive

The biggest challenge that couples come to me with is that they are worried that everything is going to look good together. They aren’t able to visualize in their head if their cake topper will mesh with the style of their cake. Or if the centerpieces will jive with the table linens. The mood board helps you keep all of your decor cohesive. Because you are using the mood board as a starting point to make decisions off of (ahem, #2 above), all of your decor will automatically go together.

When working with a wide variety of professionals for your event, send them all your mood board. As they all work off the same document, your cake and flowers and stationery and linens will magically look cohesive. Actually, it’s not magic, it’s all the mood board just doing what it does.

4. Helps communicate with wedding pros

This is my favorite reason to have a mood board. It helps amazingly when working with creative wedding pros. Your florist, caterer, baker, lighting designer, your stationer, even your planner will benefit from you creating a mood board as one of the first steps when planning your wedding. When a couple comes to me for their wedding design or flowers with a mood board, I want to hug them! It could even be as simple as a Pinterest board or a few images in a google doc. Being able to see what’s inside your brain, what you are naturally drawn to, and the types of decor that you love is priceless in starting our working relationship together. My job is to take your crude mood board and turn it into a refined version of it’s self. Like when you get your make-up done at Sephora.

Visuals always cut down on misunderstandings over email. We all call the same color different names: is it light purple, violet, umber, smokey blue…etc?? No one knows what color you are referring to without a visual reference. In comes the mood board to save the day!!

4. it’s fun

Wedding planning is supposed to be fun, right? Forget about the money arguments, the stressful budget, the sticky family situations you have to navigate by diving deep into design. It’s your first opportunity to use the creative side of your brain. No spreadsheets or emails or check lists or contracts. Simply you, a bunch of beautiful inspiration images, and a few hours to create a stunning mood board to use as you design your event.

For those just beginning with putting together your wedding aesthetic, I highly recommend signing up for my Free 5-day Course on How To Design Your Wedding On Pinterest.

Are you ready to refine your mood board into a beautiful, cohesive representation of your wedding ready to send to vendors? My Mood Boards 101 download and Mood Board Templates will guide you in creating a mood board. They are really simple, drag and drop, templates full of information on how to use your board when it’s done.

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5 Day Challenge: Design Your Wedding on Pinterest

free course: how to design your wedding on pinterest

A majority of my clients come to me with big Pinterest boards full of wonderful inspiration. They’ve spent hours upon hours searching for said inspiration through the troves of that site pinning away until the early morning hours.

But, they are lost. They don’t know how to use all of that inspiration that they found or how to organize it or if they really even like it anymore. I mean, scroll through your pins from even 9 months ago and you’ll see that most are no longer relevant.

This is where my skills as an event designer come in. I whittle their giant board into a smaller, more concise, intentional board to use as we make decor decisions. Since I’m a pro, that pinterst board turns into a fully designed mood board with color chips.

One 8.5″ x 11″  letter size page of ten inspiration images and some color chips from a giant, out of control, overwhelming Pinterest board.

Now, I’ve written a free course on how to use pinterest to design your wedding.

In 5 days, you will learn:

  • How to efficiently search Pinterst for the best inspiration images
  • Which wedding and non-wedding accounts I find my favorite images on
  • Tricks for organizing an overwhelming Pinterest board
  • How to create a smaller, cohesive, design board to make decor decisions off of
  • Designer’s practices for choosing an aesthetic and color story

Sign up here


The worst feeling when planning your wedding is decision fatigue. That happens when you have too much visual inspiration (hello giant pinterest board) and are overwhelmed with decisions on wedding decor.

Sign up for this FREE 5 day course on How to Use Pinterest to Design Your Wedding.

Each day you’ll receive:

  • An email straight to your inbox
  • Action steps on my no-fail approach to using Pinterest to create a beautiful wedding design board
  • Encouragement straight from my lips to your ears

Pop in your email below to start learning about how to efficiently use Pinterest for your wedding:

Free 5 day course

How to Design Your Wedding on Pinterest



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Bridechilla Podcast – How to Use Pinterest to Design Your Wedding

Want to hear my voice for thirty minutes chatting about the ins and outs of using Pinterest to design your wedding? Well, you are in luck, my friend. I was honored to be a guest on the bridechilla podcast talking about just that: Pinterest. Finding inspiration. Knowing when you are done looking. Editing. Collaborating with wedding vendors. Having fun and staying sane. Because if there is one thing that Pinterest is known for, creating sanity is not it.

As companion piece, I wrote a blog post on the Bridechilla blog that outlines five steps to use Pinterest effectively to create a cohesive look for your wedding. As someone who sometimes spends hours on Pinterest looking for that perfect image to show a client to convey an idea, I know that being able to smartly use the website is what will take you from zero to hero of event design. Clue: smartly does not mean putting 500 pins on your board. It means having a board of 20 pins. TWENTY. That’s it.

Read about how I do it on the bridechilla blog or listen to how it’s done on the bridechilla podcast. Same info, different way of getting it into your brain.

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