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Virtual Creative Direction: Ann Marie and Alan


Ann Marie and Alan’s wedding was the first one I virtually designed. They were married on her family’s farm in Texas, which as you can see from the photos, is obviously not Brooklyn. I worked with Sweet Pea Events, based in Dallas, to design the wedding using my Virtual Creative Direction service. I design a large, detailed, beautiful creative direction PDF that Sweet Pea Events used with their local vendors. Their favorite creative vendors, like We + You Studios and Chip & Salsa Designs, used my art direction to design the flowers and invitations. Kelly from Sweet Pea Events said that having the Creative Direction PDF made it so much easier to create a cohesive aesthetic between the invites, cake, rentals, and florals. Event design, man, it’s a priceless resource for putting together a heart-stopping event that looks and feels intentional from the invitations to the last dance.

Are you a wedding planner who loves logistics but doesn’t get excited over design? Virtual Creative Direction is where it’s at. Email me and let’s chat.

Go ahead, scroll down and see how beautifully put-together and seamless this wedding design looks:

burgundy_invitationblush-burgundy-bouquetpomegraneate-centerpiece dahlias-garden-rosesspray-rose-centerpiecemini_succulent burgundy-blush-centerpiecearch-floral-wedding antler-centerpiece-farm-tablegold-chargers-weddingfarm-table-wedding floral-arch-blush floral-arch-fallfall-farm-wedding burgundy-blush-wedding-bouquet succulent-boutonneire fall-wedding-bouquet nake-berry-cake naked-cake naked-chocolate-cake cafe-lights-tent

Planning – Sweet Pea Events / Event Design – Michelle Edgemont / Rentals (tables, chairs, linens, stage, dance floor, tent) – Ducky Bob’s / Floral – We + You –  /  Makeup – Sarah Erb /  Band – Empire 6  /  Photography – Lightbox Photography –  /  Caterer – Gil’s Elegant Catering / Cake – Cakewalk Bake Shop   /  Ceremony Music – Serenata Strings/ Officiant – Love Notes Weddings / Hair – Osgood O’Neill /   Invitations – Chips & Salsa Designs /  Valet – Advantage Valet /  Alcohol – The Dean’s List /  Ceremony benches – Shag Carpet 


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Valentine’s Heart Pillow DIY

xoxopillowchampagneHey hey, Valentine’s Day is coming up. DO YOU KNOW THAT??? Kidding – of course you do – like mine, I’m sure your whole pinterest feed is pink and hearts and love and unicorns. Here is another DIY project to add to that. I produced this heart pillow DIY project for HGTV. Grab some foam, fabric, glue, felt, and pom-pom trim to create a whimsical decorative pillow for your couch this Valentine’s Day.

Enjoy it with macarons and champagne. Because you know that’s what you will be doing on V-day – feeding your person macarons and sipping on the best champagne – instead of what you will actually be doing – scarfing down mexican take-out on the couch in front of a binge TV marathon then going to bed at 9:30.

heartdiyfoamheartpillowdiy heartpillowxoxoheartpillow xoxogluepillow xoxopillowdiyxoxoglue



24″ x 24″ x 4″ piece of foam

1 yard patterned fabric

2 yards pom pom trim

1/2 yard felt

2 sheets sticky back felt


fabric glue



1. Draw a heart shape onto the foam and cut it out

2. Place the foam heart on the reverse side of the fabric. Trace a border 6″ away from the heart onto the fabric. Cut out this larger heart from the fabric.

3. Cut a slit around the fabric heart every 2″ perpendicular to the foam heart.

4. Fold up and glue each 2″ fabric section up the side and onto the back of the heart.

5. Cut out a slightly smaller heart from the felt piece. Glue onto the back of the foam heart to hide all of the fabric ends.

6. Glue the pom pom trim all the way around the heart.

7. Cut out two Xs and two Os from the sticky back felt. Stick onto the front of the pillow.


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Designed and Done: Anne Marie and Alan

AnnMarieAndAlan_DesignBoard4What feels like ions ago, I worked with Sweet Pea Events in Dallas on the creative direction for Anne Marie and Alan’s wedding on her family’s farm. I recently received the images of their beautiful day that I can’t wait to share with you! Until then, here is the Design Board that the creative direction proposal was based off of.

Sweet Pea Events, planners who love logistics and working with event designers, hired me under my Virtual Creative Direction service to create a twenty-page PDF full of art direction for every aesthetic element of Anne Marie and Alan’s wedding. Then, they look that PDF and executing it using their favorite local wedding pros in Dallas. Amazing images of their wedding day coming soon!

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