Ray and Pete at Battery Gardens

February 20, 2014
one comment

NYC Gay Wedding

Ray and Pete were married on the Manhattan waterfront at Battery Gardens on a beautiful August night. They are the cutest, sweetest, loveliest men. Men can be lovely, right? Because they are. We took care of the design, decor, and flowers for their modern, crisp, classic NYC wedding making Ray and Pete feel like all they had to do was enjoy the river breezes and have a great time. Weddings By Two knocked it out of the park with these photographs.

NYC Gay Wedding
NYC Gay Wedding



NYC Gay Wedding


Their guest were sat in the round under the setting sun. Since they were both walking down the aisle, we set up the seating like a peace sign. Ray’s family walked down one aisle of the peace sign and Pete’s walked down the other. Their mother’s escorted them both down their own aisles and they met in the middle. I cried a little. Ok, I cry at all the weddings.

 

NYC Gay Wedding

NYC Gay Wedding
NYC Gay Wedding

We kept the tables simple and modern with grey chevron tablecloths, clear glass candlesticks, and clear glass vases all filled with white flowers. My favorite part though were the balloon installations in the corners. NYC Gay Wedding

NYC Gay Wedding
NYC Gay Wedding

NYC Gay Wedding

NYC Gay Wedding

Oh, and the night ended with performances from two of the fiercest drag queens I ever did see.

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  1. Beautiful! I love the color palette.

     
 

In the first installment of the Business Takeoff series, let’s chat about defining your company’s style. You already know that you love the wedding/event industry and have a passion for being creative. Clients will hire you because they love the aesthetic you specialize in. When you are producing events that strongly evoke your niche aesthetic, your work will be better and you’ll have more fun. This niche aesthetic will be your focus. It’s what your brand will be built on and what people will pay gazillions (let’s aim high, yes?) of dollars for.  They will give you free reign to be completely creative with the trust they feel from the visuals of your brand and prior work. Let your style, aka brand, speak to the type of work you are best at or, as I like to ask, “what’s your deal”? This is how:

1. Build a Visual Mood Board:

Use Pinterest to create a mood board for the type of events you want to design. Are they loud and colorful? Are they inspired by pastels and watercolor? Are the events at the beach? In the city? In exotic destinations? Do you specialize in weddings, bat/bar mitzvahs, birthday parties? Fill this board with a bunch of visual representation of the mood, color palette, location, and aesthetic of the events you dream of doing.

2. Build an Ideal Client Mood Board:

Your clients are the peanut butter to your jelly, the Jay-Z to your Beyonce’, the spanx to that silky dress. You need them. They need you. More importantly, having clients that want to live inside your visual mood board, have the money to hire you, and trust you to produce a memorable experience are the ones you want. Figure out who they are by building an Ideal Client mood board on Pinterest. Hey, make it a private board, it’s just for you anyways. Are they a young couple? Older with successful careers? What kind of jobs to they have? Are they swimming in gold bars? Trying to throw a wedding on a conservative budget? What are their family values? Where do they shop? Target or Whole Foods? JcPenney’s or Barney’s?

3. Build your Top Ten List

Dave Letterman does a Top Ten list every night based around a simple theme. Your brand’s Top Ten list is built around a simple theme too: the aesthetics and experience of your brand. It’s ten words (or short phrases) that are the epitome of your business. Go back to your visual mood board and your client mood board. What common themes do you see emerging? Muted or bright colors? Funny or serious? Crude or senstive? Urban or country? You see what I’m getting at. For example, some of Sephora’s words might be: Try It First, No Hassles, Contemporary, Cutting Edge, Beautiful, Luxury. In contrast, Harmon’s might be: Coupons, Accessible, Choices, Inexpensive, Relatable. Write down your ten words or phrases. Live them. Dream about them. Get them tattooed on your boobs. Now, every time you post on social media, email a client, answer a phone call, design an event – ask yourself if it hits on the majority of those words. This is an easy way to help you keep a cohesive brand message across many platforms. It teaches prospective clients what to expect from you and builds trust that you will bring it to them. Great examples of companies who keep a consistent, visual, brand message are the instagram accounts of:

DesignLoveFest (colorful and interesting)

Hey Gorgeous Events (Feminine and Whimsical)

Sugar & Cloth (DIYs with beautiful white space)

Daily Something (Muted and Natural)

Through their instagram accounts, you know that if you want a feminine, beautitul, high-end event, you would hire Hey Gorgeous Events. If you’d prefer an organic, homemade, natural dinner party, go with Daily Something. These companies have done such a great job curating their instagram accounts with images that speak about their best work, that I would trust any of them 110% to execute a job. Gaining your client’s trust is very important, as easy way to do that is through a consistent visual brand message.

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  1. As a new floral design business owner, I’m still in the process of defining my brand image and how I want to present myself to the universe. This is super helpful in getting me to strategically wrap my mind around the steps I need to take. Thank you for sharing this valuable insight!!

     
  2. [...] New to this series? Start here: Introduction Post Step 1: Define Your Style [...]

     
  3. [...] Step 2: Define Your Style [...]

     
  4. Adele Polk

    Thank you.

     
  5. Blogger media kits.

     
  6. Olivia

    Totally helpful! Simple, smart yet fresh ideas that helped point me in the direction I needed.
    So, thank you :)

     
 

Heart Garland DIYAh, Valentine’s Day. The first few February 14ths with your boyfriend/girlfriend are filled with chocolates and pre-fix menus at your favorite restaurant where you pay twice the price for the same food. After being married a while, you get smarter and go out on the 13th for the cheaper menu, save your money, and buy the expensive pint of ice cream as a special treat. And let me tell you, that $11.99 artisanal pint of salted caramel ice cream is WORTH IT.

As you stay home shoving your face with ice cream, relax under a handmade paper heart garland chandelier. Produced for HGTV (see it here!),this paper heart garland project is easy, fast, and cheap. Hopefully not like you on your first date.

Heart Garland DIYHeart Garland DIY

SUPPLIES

INSTRUCTIONS
  1. Punch out the hearts. I punched all of the same size heart on the same color paper.
  2. Sew your garlands together. One strand will be all red hearts, another strand will be all striped hearts…etc. Use the longest stitch setting on your machine.
  3. Tape each garland to the ceiling above your dining table set for two.
  4. Set your table: My favorite pink candles!

Heart Garland DIY

Heart Garland DIY

Heart Garland DIYHeart Garland DIYHeart Garland DIY

Heart Garland DIY

 Photos by brklyn view photography

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  1. We deiltfneiy need more smart people like you around.