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Caitlin & Scott / The Making Of

Remember Caitlin and Scott’s forest-like, colorful, and completely full of whimsy wedding that I showed you last week? Remind yourself of their amazingness at that post where I showcased their wedding at Red Maple Vineyards.

This post is a deep dive into the design process of their wedding. I like to explain wedding and event design to couples by drawing the comparison to interior designers. Interior Designers show you a mood board. Then based on that mood board, they use their years of experience to choose textures, furniture, lighting, artwork, and decorative pieces to create a beautiful, cohesive room. I do the same thing, but the room is the wedding.


Here, let’s start with the mood board:

Caitlin and Scott love color, handmade details, and greenery. They didn’t want a ton of giant floral arrangements or anything that looked too stuffy. I can totally get on board with that. They craved a fun atmosphere and wanted the decor to reflect that. Most of all, they wanted their guests to feel comfortable, relaxed, and ready to have a good time. A lot of weddings in the blogosphere, actually, don’t feel comfortable. Do you feel comfortable, relaxed, and ready to have a good time when the centerpiece on your dining table is 10′ tall and full of crystals and dripping in orchids? I know I don’t.

To me, a fun, whimsical atmosphere means tons of color, simple patterns, just enough decor on the tables to make an impact, and a few statement pieces that I’ll think about for years to come. Here is what we designed for them:

Red Maple Vineyard has a breathtaking spot on a hill for outdoor ceremonies that comes with an existing wooden arbor. You mean I don’t have to schlepp a whole arbor and spend hours setting it up??? Hey Red Maple Vineyard, I’d like to make out with you.

The challenge was how to decorate the arbor to make it, A) not look that rustic (remember the design board from above? It’s a colorful, contemporary aesthetic we are going for), and B) not hide that view of the valley. The solution was hundreds of strands of polka dot, peach, and metallic gold ribbons.

Next up, the sixteen 8′ wooden farm tables. Again, Red Maple Vineyard has these tables already provided. This plus the arbor makes them basically the best venue ever. The cost of renting wooden farm tables is about $175 each. Multiply that by 16, plus delivery and pick-up, and you’ve dropped a few grand on tables. Finding a venue that has these tables ready to go for you to use is basically a needle in a haystack.

We wanted to add pattern, color, height, and shine to the tables without covering up their beauty. Caitlin and Scott didn’t have actual flowers as one of their priorities, which means that I got to play with giant palm fronds. The greenery gave the tables some height in the tent while still feeling airy, light, and comfortable. We used modern white vases, gold metallic bud jars, and clear class candlesticks for the centerpieces. Ya see those table runners? Those are up next…

I hand cut linoleum stamps and block printed the table runners with both a triangle and polka-dot pattern.  There are many places to rent upscale table runners, although none quite fit the bill for this wedding. I took my creative ingenuity and textile design background to custom make the perfect runner patterns to bring all of the decor together. If you can’t find it, make it.

From Design Board to sketches to the final product, this wedding evoked the whimsically, colorful, greenery-filled space that the client desired. That, my friends, means that my job here is done.


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Caitlin and Scott / Red Maple Vineyard

“I want the wedding to look like anthropologie threw up in the forest.”

That’s what the bride, Caitlin, said to describe how she wanted her wedding to look. With handmade details, lots of palms and ferns, and whimsical colors, we achieved just that. Red Maple Vineyard is north of NYC in the Hudson Valley. It sits on beautiful grounds and has a permanent tent with lovely hardwood floors and very high ceilings. Scott and Caitlin wanted their guests to feel the fun energy of their personalities (the groom was playing beer pong in the tent while he waited for the bride to arrive), so we did that through the decor. Guests were treated to a cookie bar and oversized games, like a giant Jenga, during cocktail hour.

A little behind the scenes know-how (scroll down for another one): Dean was barely seven weeks old during the wedding and it was the first full day I was away from him. The owners of Red Maple Vineyard actually live on the property. They let me pump in their bedroom! I will be forever grateful to them for saving me from pumping in the bathroom.

Amber Gress Photography blew me out of the water with these stunning images.

These fern bridesmaids bouquets are some of the most fun I’ve ever made. With subtle touches of metallic gold foliage, they were the perfect combination of whimsical, unexpected, and quirky. 


Look at this beautiful ribbon backdrop!! Behind the scenes info: my team was literally almost eaten alive by a swarm of stink bugs while trying to set up this ceremony backdrop. They are resilient and pulled through to create a stunning ribbon masterpiece. I need to add bug spray to my tool kit that I bring to every wedding. Every wedding is a learning experience. 

I hand block printed all of the table runners in custom geometric patterns. They added such a nice, patterned touch to the beautiful farm tables.

We covered up the poles around the dance floor by hanging Patina Rental’s Color Condition swags vertically. 




You can see more of Caitlin and Scott’s wedding over on Ruffled. Thanks Ruffled!

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Virtual Event Design / More Info!

Last week I introduced a new service, Virtual Event Design, into the world via a huge blog post. Along with the online intro, I sent magazines explaining Virtual Event Design to 100 of my favorite wedding planners all over the country. It was IMPOSSIBLE to cut this list down to 100. There are so many amazing planners out there! I love all of you!

I enlisted the help of Fleur De Letters to calligraph the outside of the 9″ x 12″ mailers in hot pink watercolor. Look how beautiful! The post office actually, surprisingly, launched the coolest set of fern stamps, which decorated the top right corner of each envelope.

Ok, Ok, this post isn’t about the mailers. It’s really about what was inside. This information magazine all about Virtual Event Design! It included images of some of my favorite weddings I designed, raves from past planners I’ve worked with, and detailed info on the design process, how to pay me, and who the heck signs the contract. This is a brand new service, that many event designers don’t offer, so a lot of the process has been borrowed from my event design clients. It’s basically the same thing as when i work directly with couple to design their wedding: although I’m working directly with the wedding planner. By putting their logistical expertise together with my event design experience, the client basically gets the most organized and thoughtfully designed wedding of all time.

Check out the Virtual Event Design magazine for yourself. Cool, right?

Want to see this sweet magazine yourself? Check it out online right here.

Gosh, this Virtual Event Design magazine came out great. I’m giving myself a pat on the back for this one. See the digital version here. Want to partner on Virtual Event Design with your clients? Email me and let’s get started:




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