Photo by Bethany Michaela Photo

Starting a business is hard. Starting a profitable business that doesn’t overwhelm you is harder. So hard that is sometimes feel impossible and all I want to do it move to the beach, open a smoothie stand, and live in a house with chill surfer dudes and dudettes, catching waves and getting a tan. Alas, I like having money to order dinner delivery more often than I’d like to admit and to do work that is fulfilling and has a greater purpose. I learned how to be profitable and to not be overwhelmed through trial and error. By sending emails to people I looked up to and asked to buy them a coffee even though the majority never wrote back. By spending hours watching small business advice videos online. By building a tribe of other small business owners here in NYC and beyond that are my friends and we can ask business questions of each other. This took years of mistakes and time and guts.

Luckily for you, my friend Hilary wrote a book that will help you become profitable, say no to being overwhelmed, figure out what motivates you, and comes with a built in group of people to chat with. It’s everything I craved two years ago.

In her own words, this is who this book is for:

“The entrepreneur or blogger who sometimes feels lost, in over their head, unsure where to start or what to do next, like they should be further ahead by now — will finish the experience with the tools to make wiser choices, for simpler days, happier seasons and a more profitable business. This applies to readers who haven’t yet decided whether to start a business, those a few years in but yet to really succeed they way they’d hoped, or those starting a second business, branch or season who are experienced yet find themselves back at the beginning. It’s for anyone who secretly feels there should be a better, easier, less overwhelming way to do this.”

Tools for simpler days and a more profitable business? YES PLEASE.

Pre-orders have started now. How about send this link over to your mom or your boyfriend or your girlfriend or your spouse for a great Christmas gift idea?


This isn’t ONLY a book. My favorite, and what I think are the most beneficial, are video interviews of twelve other entrepreneurs (I’m one of them!) spilling their secrets of how they grew their businesses and a forum with everyone else starting out. It’s like twelve people you admire said a big, sloppy YES to your email to take them to coffee and hundreds of other people who are in your exact shoes to bounce ideas off. Grab yours by December 17th for a few special early bird bonuses.

When you get my video in the book, please take a moment and enjoy my sweet dance moves and lip syncing. Two very important skills for any entrepreneur.

Images borrowed from Dean Street Society

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Date Idea: Rooftop Dinner

November 27, 2013
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You and your guy/gal have already been on a coffee date with donuts and took in some art. It’s night time now. The sun is getting low. The air has a slight chill. You grabbed a to-go order of spaghetti and meatballs from your local italian joint and need a romantic place to show down. May I suggest a rooftop?

Patina Rentals, my sisters of creativity and free thinking, were gracious enough to let me and First Mate Photo Co. use their roof, furniture, and props to create this sexy scene for slurping on pasta.

This is the last in First Mate Photo Co. and I’s three part series on fun dates to go on in urban sprawls. Titled Love In The City, I hope you take inspiration from these, grab your lover (yes, I went there), and get out there this weekend to make some love happen.


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  1. Oh my gosh this is the cutest EVER. I want one of these!!!!! Would be the best romantic gesture ever.


DIY Confetti Ceremony Programs

In my opinion, ceremony programs serve three purposes: 1) they let our guests know what is happening, 2) they are an memorable keepsake, 3) they give your guests something to stare at when waiting for the ceremony to start. Wedding ceremonies often start 20-30 minutes later than when the invite says. This gives extra time for late comers, for lipstick reapplications, and for more time for you to get even more nervous. So instead of having your coworker who is sitting next to your Uncle Bob trying to make small talk about the weather, give them a kick ass program to read and discuss.

This program project is also an envelope filled with confetti for your guests to shower you with on your walk back down the aisle. It has so many purposes! A good project! A conversation starter! An educational tool! Confetti! It’s the swiss army knife of wedding projects.

DIY Confetti Ceremony ProgramsSupplies

Glassine Envelopes (

Different colors of tissue paper


A home printer and a text editing software (like Word or Illustrator)


  1. Design your program on your computer. Feed the glassine envelopes into your printer just as you would print on a regular envelope or a smaller sheet of paper. Mine goes in the back. Good time to check your manual.
  2. Fold the tissue paper in half. Cut a 4″ wide strip off one end. Turn that strip and cut 1″ strips off of it’s end.
  3. Cut 1/2″ confetti pieces off of the end of the 1″ strip. Sound confusing? Refer to the above photos.
  4. Fill your envelope programs.
  5. Get showered with confetti!

DIY Confetti Ceremony Programs





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  1. [...] via SMP | 2. via A Little Thing Called | 3. Michelle Edgemont | 4. via MSW | 5. via Snippet & Ink | 6. En Dash | 7. Minted | 8. via SMP | 9. via MSW | 10. [...]

  2. [...] via SMP | 2. via A Little Thing Called | 3. Michelle Edgemont | 4. via MSW | 5. via Snippet & Ink | 6. En Dash | 7. Minted | 8. via SMP | 9. via MSW | 10. [...]

  3. [...] Photo by Michelle Edgemont [...]

  4. [...] Photo by Michelle Edgemont [...]