Editorial with Minted and Aisle Society
This past bridal week, Aisle society brought me on board to design and style a vignette using one of Minted’s invitation suites as inspiration. The colorful, whimsical, modern invitation was such a fun muse to work off of. We pulled out the lilac, ivory, green, teal, and blush hues to create a contemporary editorial table for this bridal week event attended by editors and press. Scroll down to see A) two of the most amazing wedding dresses I’ve ever seen, and B) ways to use some modern foil printed napkins from the Michelle Edgemont Shop.
Alea Lovely Photography took these gorgeous images.
When I started designing florals, I didn’t like elevated arrangements. All of the tall centerpieces I’d seen in the past were roundy-moundy, old fashioned, balls of hydrangea and roses with a few tall sticks coming out the top. You guys know what I’m talking about. Many venues here in NYC have really, really tall ceilings. In order to visually take up space without paying $$$$ for an installed hanging arrangement, I love recommended elevated centerpieces to my clients. I design mine to be large and flowing using the natural bend of each of the types of florals I use.
I was lucky to have the opportunity to fine tune my elevated arrangement style for this editorial shoot. Using lilac roses, mums, garden roses, parrot tulips, and anemone, I designing an organic, wild tall centerpiece that was tall enough for guests to talk across and took up valuable visual space at the venue.
My textile design background gives me a sweet spot for printed linens. We used the Tangle Napkins from Minted to pull together the style of the menu with the color palette of the tablescape. I love how the black and white print creates a cool contrast between the solid linen and the solid plates.
Both of these foil printed napkins are available to purchase in my online shop. My trend forecast for 2017/2018 weddings is a big resurgence of simple, intentional, black and white decor. It mixes with any other color palette, is easy on the eyes, and stays forever classic. Pick up the foil printed Forever napkins and the Two Of A Kind napkins to display on your bar.
This donut wall has practically gone viral. I’ve never recieved so many emails about one decor element that I’ve ever done. People want to rent it. Make their own. “Where do I get those mini donuts?” “Why are you the coolest?” “Puns are great, I see you agree.”
To answer all of your Qs:
The wall rents for $300 for local delivery from Brooklyn, NY
You can make your own with a 4′ x 8′ piece of plywood, some paint, and nails.
Mini donuts are from Doughnuttery in Chelsea Market.
Mums are back in style. Mums. MUMS. Say it with me now…MUMS ARE BACK IN STYLE. I love me some mums.
Thank you to all of the incredible people that made this shoot happen. It’s honestly my favorite editorial I’ve done to date. Everything came together so seamlessly – from the flowers to the dresses to the hair and make-up – it takes a team to make things look this freakin’ good.
Created by: Aisle Society | Planning, Design & Florals: Michelle Edgemont | Photography: Alea Lovely Photography | Stationery & Decor: Minted | Wholesale Flowers: Fifty Flowers | Chairs: available from Diana Gould Ltd. via their event design services | Linens: Nuage Designs | Hair & Makeup: MG Hair & Makeup | Menswear: Menguin | Blush Wedding Dress: Marlo Ford Gowns | Wedding Dress: Galia Lahav from Bridal Reflections | Jewelry: Susie Saltzman | Location: Zen House