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Kim and Rich / making of

Earlier this week I showed you the final product of Kim and Rich’s wedding at Barley Sheaf Farm. Today, here’s a peek behind the scenes of how it all came to be.

Clients that hire me for full event design start with a Design Board. It’s the foundation of all of the design choices we make as we work together for a few months, or especially in the case of this wedding, over a year. It’s interesting to look at the final images of a wedding and see how the Design Board truly came to life through custom made decor and whimsical florals.

Pinterest is great for a lot of things (like finding all the images for said Design Board), although it gets very overwhelming very quickly. Choice fatigue sets in and before you know it you’re three margaritas deep trying to decide between ecru and soft white table runners.

Enter, Kim and Rich’s Design Board. Saturated Fall color, draping, neutral lounges, loose florals, and twinkle lights

Are you having a Fall wedding???? PIN THIS BABY RIGHT HERE. 

The day of their wedding started with bucket of product on the grounds of the venue and a big piece of plywood zip tied to a baseplate. This was the start of their escort card board. Being the first thing that guests were going to see, I wanted to be sure to make it colorful, impactful, and easy to find their table assignments.

We put table numbers inside of colorful envelopes. This let us create a slightly more high-end escort card board while keeping the visuals clean and modern.

Next up, into the tent we went. The centerpieces were constructed inside of elevated glass vases. We made them in the studio, although I always like to bring buckets of more flowers to fill them out onsite. What looks big enough in the studio more often than not looks a lot smaller in a giant tent. This is our chance to go bigger, take out any greenery/blooms that got smushed in the truck ride (two hours on the highway for this wedding), and be absolutely sure that each centerpiece looks perfect from every vantage point in the tent.

These two images below are my most favorite of all time. The couple seeing their tent for the first time. Look at her smiling face! Giving myself and my team a big pat on the back for designing a wedding that brought so much joy.

Did you miss yesterday’s post? Click on over here to see how the final wedding images came out!

Behind the scenes images by Kathryn Crosky Photography.

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Wedding Trend Report 2017

Here’s my Wedding Trend report for 2017:

To expand on that: I recently got lost in a google search called “wedding trends 2017.” The links on the first page of google (which we all know are the most relevant links) were from Bridal Guide, Vogue, The Knot, Brides, Style Me Pretty, The Today Show, and Huffington Post.

I saved you time and compiled their lists into one giant list, that apparently, is all the wedding trends for 2017, straight from the experts mouths to your pinterest boards:

Metallic Dresses / Breezy dresses / Blue dresses / Pink dresses

White bridesmaids dresses / Black bridesmaids dresses

Cascading Bouquets / big bouquets / small bouquets

Traditional tiered cakes / naked cakes

dessert buffets / passed desserts

Neutral color palettes / bold color

Unforgettable entrances / grand getaways

Hanging flowers / elevated centerpieces

Plated dinners / food truck dinners

As you can see, for every trend a wedding pro stated, another wedding pro said the complete opposite.

The point is, you do you. Your wedding decor isn’t going to look like it’s still in style twenty years from now. No matter how much money you spend or how talented your designer is. That’s impossible. Your kids are going to laugh at your wedding photos no matter what “wedding trends for 2017” blog post you read.

Don’t worry about what’s trendy, or not trendy, or cool, or not cool. Pick your flowers, food, decor, music, stationery, and venue based on if you like it or not. Just how you buy your clothes, sheets, furniture, donuts, and art for your home.

Do you like it? Buy it.

Don’t like it? Forget about it.

I was recently having a conversation with a client about a certain decor element they really wanted. They said: “but isn’t that SO TRENDY?” Emphasis on the absolute atrocity it would be to use an idea all over pinterest for her wedding ten months from now. My response, to put it eloquently, was: “who cares.” Your wedding guests have not been deep in the internet looking at weddings for the past six months. They are going to be impressed with whatever decor/flowers/desserts you show them. I mean, the wedding is definitely not about impressing your guests with your money/taste/famous vendors you’ve hired, it’s about being a good host and providing for their needs – hunger/thirst/boredom with yummy food/good drinks/fun decor.

So, couples, please do not loose sleep over trying to reinvent the wheel with your wedding.




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Is innovation limitless?


image by chelo keys

My friend Rhi of Hey Gorgeous Events recently wrote a piece on how she’s been seeing a lot of sameness happening lately in the wedding industry – similar brand colors/fonts/graphics, similar website copy, similar websites, similar designs, similar instagram images, similar ways of describing what they do and why they do it. Same, same, same. Boring, boring, boring.

We’ve all seen it: the calligraphy logos, the photos of everything on marble, the composition of shooting from above, the white kitchens, the white studios, the white everything, fancy tiles with feet on them, latte art, fiddle leaf fig trees. The benefit of social media is that we get to see what everyone in every market around the country is doing with their branding and their creativity 24 hours a day. We see everyone’s innovation. Everyone’s ideas. Everyone’s designs. From all around the country. Trends spread like wildfire – being fueled by more and more creatives using the current aesthetic trends for their businesses. Her advice was to concentrate on being original in a world where we are drowning in a sea of sameness. Is it too much to ask? Is the limitless aspect of social media creating a bubble where we all start looking like each other, talking like each other, designing like each other? How possible is it to look original in a sea of thousands of other businesses? And why is there anything wrong with similarities between creatives if we are all making money? ARE we all making money? Because as much as we can all say “we just looooooove weddings”, I mean, we aren’t working for free.

Is innovation limitless?

So what if the majority of creative businesses follow aesthetic trends?

The chatter in the industry emphasizing each of us to be unique, different, and original is deafening. It’s not possible for every, single, one of us with a creative business in the wedding industry in the world to ALL be unique and different. It’s unrealistic.  A lot of wedding pros are going to come across as looking the same, as maybe even copying each other, but how many innovative, original logos, color palettes, websites can there be in this world? I’d like to argue that there will most definitely be a bunch of people who like watercolor calligraphy as their logo and super bright instagram images. Hey, nothing wrong with that.

Just like we’ve all worn skinny jeans with ballet flats and t-shirts, the majority of creatives, especially in the wedding space, are going to follow trends. The industry will always have a few people who are truly gifted at doing original work that really inspires me. And if they are really talented at business, those few companies even have couples hand over hard earned cash for outlandish creativity at designing a truly original wedding day including one-of-a-kind installations, weird shit, and all around crazy, never-seen-before event design concepts. For the other 90% of companies, their couples want blush, flowing ribbons on bouquets, natural chuppahs, and calligraphed tented escort cards. Those 90% of wedding pros producing this type of work (ahem, the majority) are still considered to be creative. They are still artists. They are still earning an honest living while serving their couples who might not want to take a chance on design for a celebration they only get to have (and pay for) once.

Jess Levin Conroy of Carats & Cake said in her newsletter last week that “being the ‘coolest business’ does not always translate into being a profitable one. There is often a gap between what the industry deems to be the next best thing and what consumers actually want (and pay for).”

I say that replace “coolest” with “most innovative”, “most creative”, or “most unique”, and the sentiment still rings true.

Consumers, couples (and their parents, let’s be real) in this example, often want what they see. What they see is what has already been done and is being pinned on Pinterest. It’s the work that we busted our butts to create, to get published, for prospective clients to hire us off of. They want it replicated. Dare I say, copied. There is nothing wrong with taking a couple’s pinterest board full of inspiration from weddings that happened all over the country and replicating it. It’s annoying to be the one being copied, of course, but if another florist wants to replicate my most popular pins then more power to them. I don’t own copyright on hanging carnations or giant teal balloons.

Is innovation limitless? Is it too much to ask, to demand, each and every wedding pro to constantly put out 110% original, never-before-seen, work? The quantity of weddings happening in this country every year and the number of original ideas to be had is not equal. When it comes to making money, a good living where you have a cushion in your bank account, being innovative, unique, different, original at every single creative opportunity is unrealistic, especially in the wedding world where the event is once and done. There simply are not that many couples on the earth (or in certain geographical markets) who will take design risks on their wedding day.

What’s my point here? Simply, you do you. Everyone worry about themselves. If another wedding pro seems to be replicating your website copy, instagram posts, the way you style your hair – take it up a notch yourself. Then, look at your profit & loss spreadsheet and give yourself a pat on the back for building a business that is giving you a flexible schedule, letting you do what you love, and affording you special treats (for me, that’s nail art and buying too many sports bras).

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