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Event Design / Wedding at The Mandarin Oriental

This is the perfect scenario where Virtual Event Design works: The couple has hired a full wedding planner. That wedding planner has no interest in also being an event designer (I’m not throwing wedding planners who design under the bus. Want to do it all? I support you 110%). They know that they excel at logistics, spreadsheets, and budgets. Their brain works in numbers and timelines. Although they are sure that they could throw together a decent Design Board, their clients have very specific taste, a discerning eye, and the budget for upgraded linens. They are smart and therefore decide to dedicate their time to planning while their clients can hire a design professional to take care of the aesthetics.

Rebecca from Pink Bowtie Events was working with an amazing couple, Michele and Chris, on their upscale, NYC, wedding. She wanted to concentrate on the planning portion of the event and let someone else, me, do the design. Michele and Chris budgeted the money to hire me as their Event Designer using my Virtual Event Design service.

They got a beautiful Design Board (see below) and a 20+ page of art direction for every aspect of their wedding from the stationery to the flowers to the linens. Pink Bowtie Events then took that art direction, brought it to her preferred vendors, and they made it come alive.

Because all of the vendors were all working from the same Design Board, everything looks cohesive and beautiful. Michele and Chris got the experience of working with me as their event designer and the planner was able to concentrate on managing all of the vendors, timeline, budget, and logistics.

Teamwork makes the dream work.

This beauty was featured over on Brides. So cool.

Here’s the Design Board we used as a starting point for Michele and Chris’s wedding at The Mandarin Oriental here in NYC:

Full and lush. Lots of pink, fluffy flowers. Modern calligraphy treatments. Branchy floral arrangements. Textured, monochromatic linens. Pretty, huh?

Pink Bowtie Events took this Design Board (and the giant art direction PDF) to local amazing vendors like Blade Floral Design, Sylvia Weinstock Cakes, RedBliss Designs, and Nuage Linens to pull together a romantic, lush, glitzy wedding for Michele and Chris.

Yes, that says Sylvia Weinstock Cakes! Scroll down to feast your eyes on one of the most incredible cakes I’ve ever seen. Personally, I’m a simple cake kinda girl. Give me a box mix and some buttercream and I’m good. But the sugar flowers on this towered of edible delicious are INSANE. Trust me. Go ahead and scroll.

I’m really proud at how the design on this wedding came together. Thanks for Pink Bowtie Events for choosing some incredible vendors to make my vision come alive. Photos by Whyman studios.

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Be Sage Conference / Flora Farms

Isn’t this place beautiful???? Flora Farms in Cabo is one of the coolest places I’ve been. It’s an outdoor restaurant (hello, Mexico) with an insane event space called the mango grove. The space is an open air field that’s lined with mango trees and a canopy of twinkle lights. It’s basically everyone’s dream. No wonder Adam Levine got married there.

To close out the Be Sage Conference in Cabo, attendees where treated to an off-site party at Flora Farms. The most delicious food (butternut squash pizza, thankyouverymuch) and cocktails (lavendar martinis and carrot juice margaritas, thankyouverymuchagain). It was my job to design a space that fit in with the environment, brought pops of happy colors, and used the local land as my inspiration.

To do that, we grabbed tomatillos, bananas, and hibiscus flowers from the farmer’s market at Floral Farms to decorate communal farm tables that had bright yellow runners on them. Local sunflowers were in jam jars on the tables. To keep it modern, which you is my style, I chose clean lanterns and a fun geometric pattern on the linens.

The canopy of lights gave a soft glow as we all chatted about the amazing things we’ve learned those past two days. The warm breeze brought sniffs of mango to our noses as we sipped on locally crafted cocktails.



This is the last blog post in the series of three all about the Be Sage Conference that I designed in Cabo. The three day, three location event, was one of my favorite projects to date. You can see the Mexican Fiesta Welcome Party around the pool and the Contemporary Conference room here. I’m booking more corporate and conference design work for 2017 and 2018. Reach out if you need art direction and floral design for an event you are hosting.

Event Planning: Sweet Pea Events

Event Design: Michelle Edgemont

Event Venue & Sponsor: Flora Farms

Rentals: Del Cabo Event Design

Floral: Arete Florals

Stationery & Signage: Pink Champagne Paper

Photography: Barbie Hull

Video: Splendor Films

Event Shuttle & Sponsor: Impala

Music: The Shamans

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Be Sage / The Conference Room

Earlier this week I showed you the Welcome Party that attendees were treated to once they arrived in Cabo for the Be Sage Conference. Today, let’s chat about the conference room it’s self. Hotel conference rooms are all big bummers. The Secrets resort was gorgeous – beautiful landscaping, white stucco, archways, lovely furnishings. Then you get to the conference room…and….womp, womp.

All is not lost! This is my job. To take a venue and make it work for the event. Designing a conference is much different than designing a social event in that each element needs to be thought out according to what the attendees will be doing around it. For example, the centerpieces. The Be Sage Conference’s main goal is to educate wedding pros with actionable knowlege and deep thinking. Giant, visually stimulating, colorful centerpieces were not going to create an enviroment for this heavy learning.

Instead, Arete Flowers (who we partned with in Cabo), created understated, monochromatic, centerpieces that accented the tables while not being too visually stimulating and left plenty of room for coffee (ahem, margaritas, who are we kidding), notebooks, and snacks.

My aesthetic goal with the conference room was to bring the outside in with a lot of foliage, use calming colors like ocean blues and sand ivories, and create a space that felt comfortable, relaxing, and refreshing. We wanted to make each attendee feel special too. Through personalized touches – their names calligraphed onto leaves and engraved wooden name tags – everyone felt thought of, important, and included.

The backdrop of the stage was a huge wall of all tropical greenery. It created a beautiful texture behind the speakers and gave the room that tropical feeling that it needed. We were in Mexico, afterall. The more tropical leaves the better. The team at Arete Florals did an amazing job at putting this wall up late into the night. The conference started at 9am, which meant that everything needed to be perfect the night before.

On the second day of the conference, I added some authentic Mexican tiles to the centerpieces. Each table was decorated with a different patterned tile. Instead of table numbers, we used table patterns. Follow me on this one: The escort cards were designed to match the tiles on each table. To find your table, each attendee matched their escort card to the patterned tiles on their table. The tiles were a big hit – being able to support local businesses to design our conference in Cabo was important to the vision. These escort cards! The best, right? I loved how they looked in a group all layed out on the table in the morning. Such a pretty vision on the second day of learning at the conference. It’s these types of authentic, thought out, personalized details that are remembered from the aesthetic details at an industry conference. The networking, the learning, the drinks – those are all givens at any event. It’s the personalized, intentional, visual details that can take a conference from ho-hum to wow.
Event Planning: Sweet Pea Events

Event Design: Michelle Edgemont

Rentals: Del Cabo Event Design

Floral: Arete Florals

Stationery & Signage: Pink Champagne Paper

Photography: Barbie Hull

Video: Splendor Films

Tote bags: Venue Safari

Office Kits (and legal advice): Annette Stepanian

Stationery Printing: Thomas Printers

Guest photo books: Guesterly

Be Sage Book: Mintwich Creative

MC: Discovery DJs

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